USAID
A large-scale tourism marketing and digital consultancy project for USAID, combining regional digital consultancy, strategic marketing and advertising to promote Georgia as a travel destination and strengthen its visibility across international markets.
- Client
- USAID
- Service
- Regional Digital Consultancy, Marketing & Advertising
- Partner Since
- 2022
- Engagement
- Completed
// The Challenge
Promote Georgia as a competitive tourism destination across international markets, reaching new audiences at scale while coordinating a large-scale digital marketing and advertising effort to drive awareness and interest in Georgia.
// What we built
- Regional digital consultancy and strategic planning for tourism promotion
- Large-scale digital marketing campaigns targeting international travel audiences
- Integrated advertising strategy across multiple digital channels and markets
- Data-driven audience targeting, campaign optimization and performance analysis
// The Outcome
Delivered a large-scale tourism promotion initiative with nearly $2 million in advertising investment, significantly expanding Georgia’s international tourism visibility and connecting the destination with millions of potential travelers across target markets.
Project Figures
Revenue, user and delivery metrics for this engagement are shared on request.
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